
This is a compilation of the terms being used or encountered while blogging from different sources. It does not aim to be exhaustive but can serve as reference. Corrections/additions are appreciated.
Above the fold
Reference to the content on a blog that appears without scrolling down in the open window. Borrowed from newspaper terminology.
AdSense
An ad serving application run by Google that enables bloggers to monetize their blogs. Every time someone clicks on an AdSense link, the blogger will earn money based on a per-click or per-impression basis. AdSense is good for pocket change, not good if you want to become a millionaire.
Advocacy blog
A blog (qv) focused on (typically) political advocacy. Although most blogs are overtly partisan, an advocacy blogs’ content will be pointedly structured to deliver an activist message. Advocacy blogs are a sub-set of pundit blogs (qv), but usually have less of a strict emphasis on current news and are more polemical in nature.
AdWords
Google’s pay-per-click advertising platform designed to help businesses to promote their products, services and websites. The advertiser identifies the keywords they want to target, and the amount they are willing to pay per click. AdWords is not entirely relevant to bloggers, but it’s still something you should have a good handle on since it’s one of the more important online tools for making money.
Akismet
(Automattic Kismet) The most popular spam filter plugin for WordPress blogs. The filter works by combining information about spam captured on all participating blogs, and then using those same spam rules to block future spam. We use it here at the 60 Second Marketer and find it invaluable.
Alexa
An internet company (subsidiary of Amazon.com) that ranks all websites on the internet based on traffic to the site. The Alexa rank reflects the popularity of the site; the approximate number of web sites in the world that have the popularity higher than the given site (the smaller the ranking the better).
Anchor Text
The visible, clickable text that typically provides the user with relevant information about the content of the link’s destination.
Anonoblog
A blog maintained by an anonymous author, often under a pseudonym or pen name. Synonyms include anonyblog, faux blog and ghostblog.
Anti-idiotarian
Someone opposed to a whole raft of political values which are derived from a fundamentally irrational meta-context (world view). Anti-idiotarians can be found across a wide section of the political spectrum and are primarily characterised by vocal rational judgmentalism, generally hawkish sentiments and transcendent loathing of Noam Chomsky.
Archives
A section of the blog containing previous posts.
astroturf marketing
Also known as “astroturfing.” Astroturf marketing is the artificial creation of a grassroots buzz for a product or service. Astroturf marketing has a negative connotation, primarily because disreputable marketers have used deceptive tactics to build their buzz by taking advantage of the anonymity the Internet provides.
Atom
Atom is a machine-readable XML-based web syndication format which allows users to subscribe to blogs and other web content subject to frequent change. This XML file may be called an Atom feed, webfeed, Atom stream or Atom channel.
Automattic
A company founded by Matt Mullenweg in August 2005, and most noted for the development of WordPress (open source bogging software) among other projects.
Autocasting
Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.
Audioblog
A blog where the blogger posts recordings of voice, music or other audio content, often with textual annotation to identify the content for indexing.
Backlinks
Hyperlinks present in other blogs or websites that point either to the homepage or to internal pages of a website. Their significance lies in search engine optimization where the number of backlinks is an indication of the popularity or importance of the website or page. This is how Google determines the PageRank of a webpage.
Barking moonbat
Negative term describing someone as being at the far edge of whatever ideology he or she is advocating. Shorthand for crazy. Often put opposite “wingnuts” on the ideological spectrum. (Coined by Perry de Havilland )
Biz Blogs
Business blogs. This can mean blogs writing about business issues or (increasingly) actually run and maintained by a business as part of its day to day operations.
Blackhat Search Engine Optimization
Techniques used to get higher search rankings, usually in an unethical manner. These techniques include: keyword stuffing, invisible text, and doorway pages. (For a quick, 60 Second Marketer video on this topic, click Blackhat and Whitehat SEO techniques.)
Blacklist
Lists of URLs identified as spam URLs and therefore eliminated from comments and trackbacks on a blog.
Blargon
Blogging slang. What this glossary contains. (blog + jargon) (Coined by William Safire)
Blaudience
The audience of a blog.
Blawg
A blog about the law, often written by a law professor, law student, law review or lawyer.
Bleg
1. A blog or blog post consisting of a request to readers of the blog for ideas, donations, commentary or other content.
2. To ask for contributions or feedback using a blog or blog post as a venue.
Blego
The self-worth of a blogger, as measured by the popularity of their blog. (blog + ego)
Blinking
Also called b-linking” or b’linking. This is a synonym of blog hopping, or moving from blog to blog by clicking on the links on the page, often links found on the sidebar.
Blog
1. A contraction of weblog, a form of on-line writing characterised in format by a single column of text in reverse chronological order (i.e. most recent content at the top) with the ability to link to individual articles. There is usually with a sidebar displaying links, and the content is frequently updated.
2. A combination of the term web log. This type of website or part of a website is manipulated by an individual with regular, published posts of commentary. Entries are commonly displayed in reverse-chronological order.
3. To maintain a blog by posting text, links, images or other content, often using blogging software.
4. A blog, or weblog, is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order. Blogs generally represent the personality of the author or reflect the purpose of the Web site> that hosts the blog. Topics sometimes include brief philosophical musings, commentary on Internet and other social issues, and links to other sites the author favors, especially those that support a point being made on a post.
Blog Carnival
1. A blog event, dedicated to a specific topic, where a host blogger coordinates the collection of relevant contributions from interested people and is published on a regular basis.
2. A blog post that links to other articles, within or outside of the blog, that cover a specific topic. Blog carnivals may be hosted by a list of frequent contributors to the carnival, working in rotation, and encourage new posts by those contributors. A blog carnival also can highlight new bloggers that post on the topic in question.
Blog client
An application that allows a blogger to post, edit, format and perform a variety of functions for a blog or blogs without launching a browser. Synonym of blogging client.
BlogDay
August 31st. Bloggers worldwide post an annual recommendation of 5 new blogs. The day is intended for bloggers to highlight other blogs that differ from their own creations in terms of culture, viewpoint, design or political view or affiliation.
Blog Digest
A blog regularly that reports on or summarizes a number of other blogs, typically on a daily basis. Blog Digests are extremely useful but as they are difficult to sustain, unfortunatly tend to have short operational lives. Also: Digest blog.
Blog ecosystem
A map of the relationships between different blogs online, similar to mapping trophic levels or interrelationships in nature.
Blog feed
The XML-based file into which blog hosting software embeds a machine-readable version of a blog to allow it to be syndicated for distribution, often through RSS and atom.
Blog hopping
To follow links from one blog entry to another, with related side-trips to various articles, sites, discussion forums, and more.
Blog mute
Someone who only occasionally blogs.
Blog scraping
Scanning multiple blogs and copying content that is not owned by the individual participating in the scraping process.
Blog site
1. A blog (depreciated).
2. A hybrid blog/website, featuring website features such as a conventional on-line company brochure (for example) but also incorporating a blog in a sidebar as a supporting feature on the same page.
3. The location of a blog online, indicated by its URL. This may be a dedicated domain or embedded within a web site.
Blog voyeur
A reader of blogs who has no blog of his or her own. See also “blurker.”
Blogathy
When a blogger ceases to care about posting on a blog. (blog + apathy)
Blogebrity
1. Somone who is famous for blogging. See “Dooced.”
2. An online project that created a blog, of the same name, that proposed to ranking of other blogs by popularity and launch a magazine. The blog was, in fact, an entry in a competition to discover which meme could create the most web traffic without the use of advertising. (Suggested by David Simmer II)
Blogerati
1. The collective blogging intelligentsia, commonly understood as being the most influential and highly trafficked bloggers online by page rank and the effect of link traffic.
2. The most intellectually hefty subsection of this group.
Blogger
1. A person who creates and posts to a blog. Synonym of weblogger, though the latter is infrequently used.
2. proprietary. Blogger.com, the most widespread blog publishing software package created by Evan Williams. www.blogger.com
Blogger bash
A party for bloggers; a blogger get-together.
Blogger ecosystem
phrase. A chart or lists showing the links between blogs. Also: Blog ecosystem.
Bloggerel
variant of “doggerel.” Opinion put forward on a blog that has previously been repeated over and over and over again until it makes people sick.
An opinion posted on a blog that has previously been repeated many times, usually ad nauseum. (blog + doggerel)
Bloggerverse
See Blogosphere.
Bloggies
Annual blogging awards, featuring online voting and an offline ceremony with nominations in several different categories.
Blogging
The act of writing something on a blog.
Blogistan
The totality of blogs; blogs as a community.
However, the term is sometimes used to mean the totality of just warblogs (qv), or pundit blogs (qv) rather than the entire blogosphere (qv).
Blogiversary
The ‘birthday’ of the establishment of a blog.
Blogiverse
See blogosphere.
Bloglines
One of the most popular RSS feed readers. It is a web-based application that allows the user to subscribe to and manage RSS feeds.
Blognoscenti
1. A blog connoisseur.
2. Bloggers who are especially knowledgable about the blogosphere, blogging, or their particular blogging subject area. (blog + cognoscenti)
Blogography
The profile or “About” section of a blog, often containing a short biography.
Blogoholic
A blogger addicted to blogging, to such a large extent that it detracts from other areas of the blogger’s life.
Blogorhhea
Excessive and overly verbose posting on a blog, often unedited in a stream of consciousness style. (blog + logorrhea)
Blogorific
Something the blogger finds wonderful. Synonyms include blogerific and blogtastic. (blog + terrific)
Blogosphere
1. The totality of blogs; blogs as a community; blogs as a social network. (coined by William Quick)
2. Term used to describe the universe created by all blogs and their interconnections.
3. The collective content of the blogs worldwide, taken as whole. The term may also refer to the subculture of the community as well, referring to the social network that the interrelationships that bloggers have with one another beyond the technical network itself. Synonyms include blogspace, blogistan, and blogoverse. (Coined by William T. Quick)
Blogroach
1. A reader who infests the comment section of a weblog, disagreeing with everything posted in the most obnoxious manner possible. (coined by Stacy Tabb)
2. A commenter on a blog who obnoxiously disagrees with any and everything posted, as rudely as is possible. (Coined by Stacy Tabb)
Blogroll
1. A list of blogs, usually placed in the sidebar of a blog, that reads as a list of recommendations by the blogger of other blogs. Often indicative of the political affiliations of a blogger, these lists may also include many other kinds of recommended media, including newspapers, journals, books or even companies.
2. A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar list).
3. Software that manages this list of sites for the blogger, notably Blogrolling.com.
Blogsit
To maintain a blog while the blog’s original or primary author takes a break from blogging.
Blogsite
A Web site that combines blog feeds from a number of different sources, including non-blog sources.
Blogsnob
A blogger that is unwilling to acknowledge comments on a blog from anyone outside of his or her circle of friends.
Blogspot
The blog hosting servers operated by blogger.com. More blogs are hosted on blogspot than anywhere else.
Blogstipation
1. To be unable to think of anything to blog about, i.e. writer’s block for bloggers.
2. To be unable to post an article on your blog because blogger.com is down yet again. (coined by Jim Treacher)
Blogstorm
A large spike in activity, in terms of posting in the blogosphere, centering around a particular subject or controversy, which can be either online or offline. Synonym of blog swarm.
Blogstream Media
Used a reference to the most heavily trafficked blogs, as a commentator might reference “mainstream media.” Abbreviated as BSM.
BlogThis
This software function allows a reader to generate a blog entry automatically based upon a blog entry that the blogger is reading, posting directly to the blogger’s own blog.
Blogule
A concept or point within an article on a blog that is not quite grandiose enough to be a ‘meme’. (coined by Brian Micklethwait)
Blogvert
A blog ad. See blogvertising.
Blogvertising
Advertising that appears on a blog, often in the sidebar or in a banner ad on the masthead or embedded within posts. Explosive growth fueled by BlogAds and Google Ads in recent years has made blogging as a full time profession financially viable for operators of high traffic blogs.
Blooger
Refers to a blogger acting like a teenager or in an otherwise immature or boorish manner.
Blurker
1. One who reads many blogs but leaves no evidence of themselves such as comments behind; a silent observer of blogs.
2. One who reads many blogs but has no blog of their own; a blog-watcher or blog voyeur.
Bookmarklet
A link directly to the new post function of blogging software. This link can be added to a browser toolbar to create a shortcut to posting.
Bye-line
The text, generally at the end of a post, that identifies the poster. A play on “byline”, a newspaper writer’s authorial identification, i.e. “By John Smith.”
Captcha
1. acronym/trademark. An acronym for Completely Automated Public Turing test to tell Computers and Humans Apart.
2. A ‘Captcha’ is form of a Turing Test (qv) used to differentiate humans from computers programs. Their primary blog related use is to defend a blog’s comment sections from automated spam (qv). The term ‘Captcha’ a trademark of Carnegie Mellon University.
3. A security feature that presents an image that includes letters and numbers and by requires a user to type in those letters. Used to minimize and eliminate posting, comment and trackback spam. (Completely Automated Public Turing test to tell Computers and Humans Apart)
CSS
Acronym for Cascading Style Sheets, a style sheet language used to describe the look and formatting of web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).
Celeblog
A blog focused on a celebrity.
Celebriblog
A blog maintained by a celebrity.
CEOBlog
A blog maintained by a chief executive officer. Variants include CIOBlog, CFOBlog, etc. See this blog for an example, or visit this page for a comprehensive list.
Clog Blog
A blog written in Dutch and/or by someone in Holland.
Commentariat
1. The community of people who leave comments on a blog.
2. The collection of commenters for a particular blog, though the term may also be applied to the blogosphere or even the media as a whole.
Commenter
One who leaves a comment on a blog.
Comments
The majority of all blog platforms contain a section where readers can post comments on a blog. Comments have transformed blogs into live conversations, largely contributing to the overall success of blogs. Feel free to leave a comment in our comment section below. C’mon, don’t be shy!
Comment Spam
1. ‘Spam’ is unsolicited online messages generally of a commercial nature, usually delivered as e-mail (i.e. virtual junk mail). Comment spam however is when someone posts off-topic commercial remarks with links in a blog’s comment section.
2. Adding links via comments that point to the spammer’s website with the goal to increase the spammer site’s search engine ranking.
3. spam posted in the comment section of blogs, usually consisting of a few lines of text (usually unrelated to the post) and a link, often to a splog. These comments are almost always posted by spambots crawling the blogosphere. The links posted elevate the splog’s place in search engine rankings and may also send unwitting users to sites that install adware, spyware or malware onto the browser’s PC. Many blogging services now offer character recognition authorization or registration for comments that prevents posting of these comments. Also called “spomments.” See also: “captcha.”
Compete
Web traffic analysis service that publishes the approximate number of visitors to the top 1,000,000 sites in the world.
Crisis blog
A company blog (or ‘Biz Blog’) set up to handle a public relations crisis for a company or institution. This can be either to handle internal communications or to allow a company to present its side of a story in a frank, credible and timely manner when a situation is developing rapidly.
Crud (code)
1. When a blog is published with incorrect html which resulting in visible code on the page, rather than a clickable link or special character or formatted text. The unintentionally visible code is ‘crud’.
2. Code that unintentionally appears within the body of a blog post, instead of applying whatever formatting or action that the code was intended to perform.
Dark Blog
A blog that is unavailable to the public, often hidden behind a firewall or registration barrier.
Del.icio.us
1. The social bookmarking site where users can collectively tag favorite links.
2. To be “del.icio.used” is to be tagged as popular. Trying to create popular content can be described as “deliciousing.”
DNQ/DNP
Do Not Quote/Do Not Print. Borrowed from chat shorthand, indicating that whatever the acronym is applied to should not be posted anywhere else. (Coined by Gary Farber)
Dead-tree media
phrase. Paper newspapers and magazines, also known as Old Media. Also: ‘on dead trees’.
Disclaimer
A statement usually posted on a blog made to free oneself from responsibility.
Domain
Also known as domain name or hostname, it is a name that identifies a website or computer on the Internet.
Dooced
To have lost a job because of entries posted to a blog. (Coined by and because of, Heather B. Armstrong. Here’s why.
Dowdification
1. Used as noun or verb. The willful omission of one or more words so the meaning of the statement is no longer understood but that the statement suits the needs of the writer in launching an ad hominem attack whether or not the construction is truthful or grammatically complete.
2. Named after Maureen Dowd, based on her manufacture of a quote attributed to President Bush in her May 14, 2003 column (as first reported by Robert Cox on TheNationalDebate.com).
3. Omitting one or several words from a quote in a way that changes the nature of the statement sufficiently to illustrate a point the writer is making, in the context of launching a criticism of the author of the quote. Specifically, the term derives from a column written by Maureen Dowd in a 2003 Op-Ed column impugning President Bush. (Coined by James Taranto)
Down thread
Referring to a post made earlier than a comment or post that you are reading, within the same section.
Edu-blog
An education oriented blog. Also: Edublog
Ego-googling
Looking up one’s own name in Google to check on its prominence. Also: e-googling or self-googling.
Event blog
A blog set up for only a limited period to cover some event (for example the E3 Games Convention). Event blogs are often commercial in nature.
Expression Engine
proprietary. A blog publishing software package. Expression Engine is a powerful content management system and is particularly suitable for ‘high end’ group blogs that are full featured and expect heavy traffic. www.expressionengine.com
Other blogging terms at
Blogging Glossary – F to P
Blogging Glossary – Q to Z



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